Success is created by happy people.

I’m Robyn. I founded Happy Daruma to help organizations make a lasting difference—for their employees, their customers, and their bottom line.

What is Happy Daruma?

Happy Daruma is a consultancy that helps you build a business where success doesn't come at the cost of your team's happiness. With a holistic approach to leadership, strategy, and culture, I guide teams towards organizational robustness. This means:

🧩 thriving teams
🌞 delighted customers
💸 sustainable profits

Like the Japanese Daruma doll, I help you stay focused on your goals—no matter what challenge your business is facing.

You see, a Daruma starts eyeless.

You draw one eye when setting a vision …

… and the second when you achieve it.

In the same way, I empower organizations to visualize their objectives, persistently & strategically work towards them, and build resilience to bounce back stronger from every setback.

With Happy Daruma, you're not just drawing in that second eye. Together, we’ll cultivate your organization to be people-first, customer-centric, and profit-aware—for a sustainable business model that benefits everyone involved.

The Underlying Problem

Many organizations sacrifice tomorrow’s success for today’s gains.

But the relentless pursuit of growth comes at a cost: burnout becomes the norm, customer loyalty wanes, and long-term stability crumbles.

77 %

of employees have experienced burnout at their current job

👉 Source

€ 1.25M

average yearly costs for a company of 100 employees due to high turnover

👉 Source

80 %

of CEOs are dissatisfied with their company’s lack of innovation

👉 Source

70 %

of change initiatives fail due to employee resistance and lack of management support

👉 Source

In today's unpredictable market, resilience and adaptability aren't just nice assets—they’re your competitive edge.

However, most companies are still so focused on avoiding ‘failure’ that they never learn to get back up.

But what if you could turn those stumbles into stepping stones?

That's where I come in with Happy Daruma. My vision is to create workplaces that are profitable AND people-first: robust, adaptable, and yes, even happy.